Napo

If you think pet insurance sounds dry as a bone, you’d be right. That’s why Napo tapped me up.

 This ambitious start-up needed a way to stand out in its wildly competitive market.

 So, letting me loose on their personality and TOV, we set out to differentiate.

 From overhauling regular comms to concepting campaigns and pop-up events, we’ve put Napo on a course to ‘lifestyle brand of choice’ rather than ‘boring but necessary evil’.

(With a £12m Series B funding round to prove it…)

EVENT CONCEPT + COMMS

From naming and ads to socials and print, there wasn’t much I didn’t get my paws on with this pop-up.

BRAND GUIDELINES

Having developed the tone and personality as I went through the BAU comms, I was asked to stick the inner workings of my mind into one handy document. And just like that, Napo’s first guidelines were born.

CAMPAIGN: WE DON’T DO BASIC

Riffing on the colloquial meaning of ‘basic’, this playful, social-first campaign let dedicated pet parents know that nothing but Napo’s ‘suuuper-comprehensive cover’ (one of mine 😉) would do for their babies.