BUBBLEGUM STUFF
BRAND NARRATIVE
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CREATIVE POSITIONING
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TONE OF VOICE
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COPYWRITING
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BRAND NARRATIVE / CREATIVE POSITIONING / TONE OF VOICE / COPYWRITING /
After 11 years (and one cheeky appearance on The Apprentice), novelty gift brand Bubblegum Stuff's B2B sales bubble had finally burst.
In need of a full-scale refresh for DTC, I joined Studio Chong to sort out them out.
A new brand strategy, a clear tonal direction, and a bank of cheeky headlines later, they had everything they needed to get noticed online and out on the road.
Now, anyone for a round of Poopy McPoopface?
